Purina - Interior Veterinary Brand Schemes for the European Market

All images and site content © copyright Rayford Holroyd 2012 • site design by Rayford Creative

Client: Sanchuri Design Ltd, York

Project description: This project was undertaken on a freelance basis, working for Sanchuri Design Ltd.

Purina were looking to produce a brand application guideline for the Veterinary market in Europe, in order to gain exposure for their brand within veterinary clinics and secure the endorsement of their products by the vets themselves where possible.

Rayford Creative went out into the European market to research and clarify how best this could be done, looking at veterinary clinics across a number of European markets, and their attitudes towards displaying and being branded by any individual company within the industry.

The resulting three interior design schemes provided Purina with a level of flexibility and degrees of implementation that would accommodate almost any attitude towards being seen to endorse the Purina Veterinary product range. The three schemes also provide Purina with a brand consistency that would make there brand identifiable within a fiercely competitive market, while still providing the clinics themselves with control over which elements of a scheme they would like implementing within their premises.