Tesco Hot Food Delhi - Concept

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Client: Red Shoe Design & Marketing

Project description:

As part of a larger branding project being pitched towards Feasters and addressing their presence in Tesco, Rayford Creative were asked by Red Shoe Design & Marketing to produce a design concept for a Tesco hot food delhi.

The delhi concept was part of a pitch to illustrate where Tesco might be able to address a niche in the breakfast and lunchtime hot snack market, selling many of the hot convenience foods already stocked by Tesco, but ready to eat.

It was stipulated that the design should fit in with Tesco's current image, and tie in with existing fixtures and units, while providing a clear branding opportunity for select brands that would be sold through the delhi - in particular the Feasters range of hot food.

The subsequent concept met all of the clients requirements, providing a modular and adaptable solution that could be applied to any giver space within any of the larger Tesco stores.