Snowmule Bag Design - as featured on Dragons Den, Nov 2012

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Client: Snowmule

Project description: The client, Kevin Stevens, had an innovative idea to combat the problems of towing his two young children around when on holiday skiing. Working closely with Rayford Creative, "Snowmule" was born, and subsequently evolved through various stages of design, development and prototyping, into a recognised ski product with a global presence.

Rayford Creative was tasked with creating a brand identity for Snowmule, and producing a dynamic design solution for a bag that would accommodate the innovative retractable towing system concealed within the bags base, as well as being able to carry most of the kit required by a couple of children when skiing.

Rayford Creative handled every design aspect of the brand and product, from initial concept sketches to 3d visuals and production drawings.

The final design solution has been well received by the market, and is now into it's second stage of development after a successful product launch at ISPO 2011.

You may also have seen Kevin showcasing the product on Dragons Den, screened BBC2 November 2012!